BGauss, a leading electric scooter brand focused on urban and rural India, partnered with Hashstag to create a series of high-impact videos designed to go viral. Our objective was to generate significant buzz and brand awareness by leveraging the appeal of celebrity endorsements.

We conceptualized, shot, and edited a series of engaging videos featuring prominent celebrities such as Arjun Kapoor, Hiten Tejwani, and Tanuj Virwani. These videos highlighted the premium features and urban-friendly design of BGauss electric scooters in a fun, relatable, and viral-worthy format.

Our strategy focused on creating content that would naturally spread across paparazzi and meme pages, maximizing organic reach and engagement. The result was a highly successful campaign that captured the attention of a massive audience, generating over 20 million eyeballs. Through our creative video production and strategic celebrity collaborations, we significantly amplified BGauss's brand presence and market visibility.